Submitted by: Seomul Evans
How are customized shirts helpful in promoting personalization and individuality? They become the reflection of one’s inner creative psyche considering that what a person projects is almost entirely what their inner emotions and inner consciousness suggest. They become what they want to be through the things they show off in public. The idea of portraying oneself thru various means is proof that individuality plays a vital role in modern society. Studies suggest that emotion creates that vacuum wherein an individual tries to escape societal conventions in order to satisfy a basic need for knowing one’s self. As suggested in the saying “Image is everything” we get the idea that outward looks are just as important as inner feelings. This modern approach to human thinking provides us with the idea that customized shirts promotes individualism and that individualism boosts self-confidence which is of high consideration when personal emotion is tackled since emotions make up a considerable part of modern human life. Customization gives way to a sense of identity and that this sense of identity creates the idea of a more open-minded existence that respects individual beliefs and promotes individual preferences.
The internet has become a constant tool for e-commerce and t-shirt printing and customization is of no exception. There are thousands of establishments offering customization over the net. For a certain fee, these establishments offer you options for customized shirts. Online tools that are visually expressed help the customer communicate with the establishment. This way, the establishment gathers information on the level of customization a client chooses. A wide array of options is optimal for the success of the establishment since it presents the client with a seemingly limitless number of combinations to choose from, making the item one’s own.
The marketing strategy should co-relate with the idea that utilizing custom t-shirts as a marketing tool could help maximize product exposure through means that are similarly of the same ultimate goal as custom shirts that are for personal use. The major difference between custom shirts for marketing tool and customized shirts for personal use is the ultimate goal. A customized shirt that is use as marketing tool usually aim for the success of the implementation of the marketing plan through marketing strategies. Custom t-shirts for personal use are nobler considering that they are aimed towards the idea of individualism.
Consider the saying “Image is everything.” Visuals are used to inform and suggest. Images in custom t-shirts are relatively visuals aimed at distributing information directly to potential consumers as well as suggesting certain aspects of the product that would catch the consumers’ palate. Advertising takes place when one uses a plain t-shirt, places suggestive images pertaining to a product, and then a particular individual uses the modified t-shirt, flaunting it in public maximizing the visibility of the advertising campaign. Customized shirts are new threshold in advertising and marketing since it is related to visual media as a means to inform, yet it crosses over to the realm of fashion and design and thus is a combination of creative advertising and fashion.
The ultimate goal of customization is uniqueness. One seeks to customize a t-shirt with a name or an image to satisfy that need to deviate from what is current and predictable. These establishments create that feeling of individualism when the client enters into the showroom and is presented with choices for personalization. Through the use of drop down menus or flash-based images, the client is able to select and view the customization he/she has opted. The internet becomes the bridge between the imagination of the client and the services rendered by the establishment. It is the linking component between conceptualization and actualization. .
About the Author: Seomul Evans is Dallas base
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